Project: Calvin Klein Creator Dinner (2023)

Position: Director, Influence and Communications, 2 Degrees

Role: Project Lead, Creative Strategy, Influencer Engagement

Calvin Klein appointed us to lead the LA launch of CK96 — a new fragrance targeting Gen Z and young Millennials — through an intimate creator dinner designed to build authentic brand affinity from the inside out.

I directed the full creative and strategic execution: securing Mother Wolf, the most culturally relevant restaurant in LA at the time, and personally curating a guest list that balanced macro and micro creators, each selected because they embodied the CK96 spirit — youthful, confident, bold, and sensual. To deepen the relationship ahead of the event, I orchestrated a pre-seeding strategy that included gifting the new underwear range and arranging private transport, ensuring guests arrived as genuine brand advocates rather than paid attendees.

The dinner featured refined CK branding throughout and created the conditions for organic, high-quality content generation. The campaign delivered over 200 pieces of content reaching more than 45 million people.

Guest-list included: Larray, Nailea Devora, Devon Lee Carlson and Elisa Majimbo.