Director, Communications & Influencer Strategy
Sweartaker, Dublin
June 2024 – Aug 2025

Clients: Meta, Three, Playstation, Jameson

Independent Irish PR and creative agency specialising in earned-first campaigns across culture, lifestyle and consumer brands. Works at the intersection of PR, influencer, social and live experiences, with a focus on ideas that travel.

Director, Influencer Relations and Communications, Spotify Lead
2 Degrees Ventures, Los Angeles
Jan 2017 – Dec 2023

Clients: Spotify, Calvin Klein, Chime, Dolby, Syng

Los Angeles-based communications and brand strategy firm operating at the intersection of Hollywood, technology and culture. Known for its “off-the-radar” approach — connecting brands with influential talent, creators and cultural moments without traditional paid sponsorship.

Senior Global Communications Manager
Deezer, London
April 2014 – Dec 2016

Global music streaming service with strong European roots, positioned as a more editorial and discovery-led alternative to competitors. Focused on music culture, local markets and artist relationships rather than pure scale. Operates across multiple international markets with a mix of product, content and partnership storytelling.

Communications Manager
EE, London
Jan 2010 - Jan 2014

UK’s largest mobile network, formed from the merger of Orange and T-Mobile, and the first to launch 4G in the UK. Operates at the forefront of network innovation, combining telecoms infrastructure with major consumer and entertainment partnerships. Later acquired by BT Group, becoming a central part of its consumer business.

PR Exec / PR Manager
Orange, London
Nov 2003 – Dec 2010

One of the UK’s leading mobile operators, known for combining telecoms with culture through high-profile sponsorships and partnerships. Built a strong consumer brand across entertainment, music and film, including long-standing association with Glastonbury and BAFTA. Merged with T-Mobile to form EE, marking a shift towards a new generation of network-led brands.