Client: Jameson Irish Whiskey
Agency: Sweartaker
Disciplines: Creative Strategy, Influencer Engagement, Event Management.

To reintroduce the Jameson Ginger + Lime as the quintessential daytime drink for the summer, we curated a vibrant event at the Castleknock Lawn Tennis Club in Dublin. The gathering blended the elegance of afternoon tea with the spirited energy of exhibition tennis matches, all set against the backdrop of DJ Graham Smith's lively tunes. Over 70 guests embraced the tennis-core dress code, adding a fashionable flair to the sun-soaked celebration.

Fashion icons PJ Kirby and Aideen Feely were instrumental in amplifying the event's reach. Their involvement, coupled with a stylized photoshoot, generated significant excitement across social media platforms. Attendees, inspired by the buzz, showcased their most stylish outfits, vying for the 'Serve of the Summer' accolade.

From the meticulously curated setting to the thoughtfully planned activities, every element of the event was designed to position Jameson Ginger + Lime as the go-to drink for social, sun-filled occasions. This campaign has been selected by the brand as ‘best-in-class’, and is now being replicated across European markets.