Project: Orange – Power Wellies
Role: PR Manager, Orange UK

Festival sponsorships often struggle to deliver real value. The opportunity was to create something that moved beyond branding and became genuinely useful to the audience.

Insight
At festivals, battery life is currency. Staying connected is essential — but power is scarce. Solving that problem creates immediate relevance.

Idea
Turn footwear into a power source — creating Wellington boots that could generate electricity as people moved through the festival.

Approach
We developed a product-led PR idea that combined innovation with utility:

• Designed boots using thermoelectric materials to convert heat and movement into energy

• Enabled festival-goers to charge their phones while walking around the site

• Positioned Orange as a brand enhancing the live experience, not just sponsoring it

• Activated media and influencer interest by showcasing a tangible, unexpected innovation

The idea translated a complex technology into something simple, visible, and immediately valuable.

Impact

• 50+ pieces of coverage across Daily Mail Online, Fast Company, and Mashable

• Featured in Time Magazine’s Top 50 Inventions of the Year

• Reinforced Orange’s position as an innovative, experience-led brand

The campaign demonstrated that the most effective brand ideas don’t interrupt experiences — they improve them.